Presentation Ceremony

Date : 10 April 2009
Venue : Putra World Trade Centre, Kuala Lumpur
Time : 1530 - 1600

 

At Smart Kids Exhibition 2009, Chee Wah Corporation Berhad together with Future Ace Publishing donated RM 15,000 worth of Future Ace books to selected orphanages. This project forms part of the 50th Anniversary celebration of Chee Wah Corporation under the Precious Gift Campaign that was launched from 16 November, 2008 till 15 February, 2009 in collaboration with CPTAG, Universiti Sains Malaysia.

Future Ace publishes a range of reading books, activity books, wall charts, and learning aids. The company exports its books to countries in the Middle East, Europe, Vietnam, Mongolia, Pacific Islands, Cambodia and others. Recently, Future ace has just participated in the Bologna Children’s Fair 2009 under the umbrella of the National Book Council Malaysia. During the presentation at the Smart Kids exhibition on 10 April, representatives from Sun Beam Homes, St Joseph’s Home, Ti Ratana Orphanage, Rumah Kebajikan Kanak-kanak Taiping, Rumah BARKAT Johor, and Rumah Anak Yatim Tambunan Sabah were present to receive the donated books. A quiz was also organized for the children who attended the exhibition on that day.

“We are proud to be associated with this noble project as it is our corporate responsibility to provide the gift of knowledge to the less privileged children,” remarked Mr. Yeoh Seng Hooi, Chief Operating Officer of Chee Wah Corporation Bhd. “Being a corporation that sells extensively to the education sector, this represents our effort to contribute the gift of learning to the young children. Most of all, we wish to thank CPTAG, Universiti Sains Malaysia for the collaboration and our customers for their support to make this project a reality.”

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Launching of Precious Gift Campaign

Chee Wah Corporation Berhad has launched the Precious Gift Campaign, in collaboration with a Corporate Social Responsibility (CSR) partner, Universiti Sains Malaysia. The mission of Precious Gift Campaign is to educate the public about the importance of early childhood education and to give the less fortunate the most precious gift of all ---- knowledge.

From 16 November 2008 to 15 February 2009, Chee Wah Corporation Berhad & Future Ace, in collaboration with CSR Philanthropy Trans Disciplinary Action Group Universiti Sains Malaysia will implement the Precious Gift Campaign nationwide. With the Precious Gift Campaign, Chee Wah Corporation Berhad & Future Ace will donate RM 1,000 worth of books for every RM 10,000 worth of Future Ace books sold in Malaysia. These Future Ace books will be donated to selected orphanages throughout the country that are vetted by CP-TAG, USM.

Benefited orphanages for the Precious Gift Campaign 2008 / 2009
Penang ● St Joseph Home ● Ramakrishna Ashrama ● Rumah Kanak – kanak Taman Bakti
Perak ● Rumah Kebajikan Kanak – kanak Taiping
Selangor & WP Kuala Lumpur ● Rumah Ozanam ● Sunbeams Home ● Ti Ratana Welfare Society Orphanage ● Rumah Kanak – kanak Tengku Budriah
Melaka ● Lembaga Pengurusan Kebajikan Anak Yatim & Miskin (PAYASUM)
Johor ● Pertubuhan Kebajikan Anak Yatim Johor (Rumah Barkat)
Sarawak ● Lembaga Kebajikan Anak – anak Yatim Negeri Sarawak
Sabah ● Rumah Anak Yatim Tambunan Sabah

Download: Precious Gift Campaign Poster

Precious Gift Campaign - Video Presentation

 

 

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